Olfactory identity is the most direct form of marketing
There are many advantages for businesses in creating a pleasant atmosphere that attracts potential customers to the products and services on offer. The setting, décor, staff uniforms, lighting, music and other aspects help to strengthen brand image and sales, but if it's not accompanied by fragrance, it'll all be for nothing. Fragrance combines with these factors to create a full brand experience. Most brands have considered it and more and more brands and businesses understand its importance.
«Until now, we've focused on music and image, but smell is the strongest sense.»
«A good fragrance increases the chance of a sale by around 38 %.»
Don't forget that fragranced surroundings increase sales. Fragrance helps the customer remember a brand and better communicates the brand's values.. Also, a perfumed space is enticing, it attracts customers and persuades them to stay longer.
Fragrances evoke pleasant memories and reduce stress. Fragrance can create positive associations with an event or experience.
Fragrance can create different moods. It can make guests in a hotel feel more relaxed, improve employee productivity or calm patients in a hospital.
Our work involves helping you find your smell and the fragrance that will make your business stand out, that personalised product, those professional scent systems that will complete your brand's image.
We create experiences that seduce your clients, giving them the chance to take your perfume home and create stronger links between your brand and the fragrance.
We'll help you put a little bit of your brand in your customers' homes.