OLFACTORY MARKETING FOR YOUR BRAND


Discover sensory marketing.
Communicating your brand's values through fragrance.


SOME OF OUR CLIENTS

Discover sensory marketing.
Communicating your brand's values through fragrance.

SOME OF OUR CLIENTS

HOW DO WE DO IT?

We study your brand's style and personality.

Our perfumers create an exclusive corporate aroma to make sure you stand out.

Worldwide installation of remotely-connected scenting systems.

Maintenance and replacement of scenting systems.

Services

An innovative way to stand out from your competitors.

What is olfactory marketing?

In a society where everything counts and the consumer looks for the difference between products and services, any added value will help your business. Loud music and attempts to persuade customers into stores have given way to new ways of capturing customers and drawing them in. The aim is not for them just to come in, but to stay long enough to make a purchase. This invitation to stay must not be aggressively made.

Olfactory or sensory marketing is the field we work in and we know that the sense of smell is the most developed of all as it influences behaviour, memory and our emotions. And emotions are essential for buying and selling any kind of product or service.

With this innovative proposal, and our excellent results so far, we want to reach out to all businesses and help them grow and stand out using sense of smell as another communication tool. Because, all businesses, be they big or small, cutting-edge or traditional, have their own aroma and their own way to stand out.


Unique fragrances around the world

For us, our customers are the cornerstone of our commercial philosophy, that's why we have our own technicians across the world to deal with installation, maintenance, replacement and exchange of fragrances as well as the ability to solve and issues within 24-48 hours. That's why our business strategy is based on ensuring we take care of everything for our customer: the client choses the fragrance and then our technicians take charge of the whole process from the initial stages through to the end, anywhere in the world.

A global vision for a twenty-first century company

Our multinational presence is another key factor, as we believe that twenty-first century companies must have a global vision while also adapting to specific, local needs. Our offices in Latin America, Italy and Spain means we can think globally while acting locally in each of the countries where we work.

We use olfactory marketing as a sales strategy to relate a product, brand or space with a specific fragrance, so that the consumer thinks of the brand or product when they smell the fragrance.

But, it's not just about using fragrance, the chosen scent represents your brand identity and the need to attract customers to your business.

When we create your fragrance, we carry out an in-depth study, looking at several important factors such as as your brand values, the sector, the target market and so on... It's essential to have a clear idea of these corporate aspects so we can help your target market feel comfortable when they interact with your brand.

The positive results of olfactory marketing

Olfactory and sensory marketing study the effect of scent on customers and how scent stimulates the nervous system and emotional areas of the brain, providing pleasant or relaxing sensations depending on the fragrance.

Certain aromas can make customers more receptive to buying, helping to close a sale and happily paying for the chosen product or service. A high-quality tool that works behind the scenes and is perceived by our most developed sense, the sense of smell. It's a non-invasive and non-aggressive tool.

Olfactory marketing aims to strengthen a brand's identity and go beyond the product on offer to create a comprehensive experience. That's why we think it's essential for the customer to strongly identify with your brand's fragrance. A scent that evokes sophisticate and original images in the customer's mind.

The positive results of olfactory marketing

Olfactory and sensory marketing study the effect of scent on customers and how scent stimulates the nervous system and emotional areas of the brain, providing pleasant or relaxing sensations depending on the fragrance.

Certain aromas can make customers more receptive to buying, helping to close a sale and happily paying for the chosen product or service. A high-quality tool that works behind the scenes and is perceived by our most developed sense, the sense of smell. It's a non-invasive and non-aggressive tool.

Olfactory marketing aims to strengthen a brand's identity and go beyond the product on offer to create a comprehensive experience. That's why we think it's essential for the customer to strongly identify with your brand's fragrance. A scent that evokes sophisticate and original images in the customer's mind.