Scent Marketing for Shops

The objective of store and commercial fragrances is to give each establishment a characteristic and irresistible aroma. This helps customers feel comfortable, stay longer in the store and be more receptive to the products on offer.

What are the benefits of air fresheners for stores?

The scent of a store, when developed exclusively by an expert team, allows the store to differentiate itself from the rest, adding value and reinforcing the brand’s personality. But not only that. Scent marketing for stores is capable of provoking the most suitable emotional state for customers to buy, in a subtle but very effective way.

Advantages of in-store scent marketing

How to choose the right professional air freshener for your business

When choosing a professional air freshener for your shop, it is important to consider several factors. The first is the size of the space, as a small shop will require a lower wattage air freshener than a larger shop. Also, consider the nature of your business and the type of customers you attract. For example, a clothing shop may opt for fresh, subtle fragrances, while a homeware shop may prefer warmer, more comforting scents.

Another aspect to consider is the duration of the scent. Some professional air fresheners offer long-lasting fragrances, which can be ideal for high-traffic establishments. Also, make sure you choose an air freshener that is not overpowering and blends well with your brand identity. In this Aromas Fenpal article we tell you about all the scenting options that are ideal for use in your business.

 

Types of fragrances and aromas available for commercial air fresheners

Professional retail air fresheners offer a wide range of fragrances and scents to suit the needs and preferences of every business. Some popular choices include:

  • Cítrus: Citrus fragrances, such as lemon and orange, are known for their freshness and energy. They are ideal for businesses looking to create a vibrant and energetic atmosphere.
  • Florals: Floral scents, such as lavender or jasmine, provide a sense of calm and relaxation. They are ideal for spas, beauty salons or shops that want to promote a tranquil atmosphere.
  • Woody:Woody scents, such as sandalwood or cedar, evoke a sense of warmth and elegance. They are suitable for furniture shops or luxury boutiques.
  • Gourmand: These fragrances are inspired by delicious foods, such as vanilla, chocolate or coffee. They are ideal for cafés, bakeries or dessert shops.
  • Herbals:Aromas of fresh herbs such as mint, rosemary or thyme are perfect for organic and healthy food businesses.

 

The impact of scent on customer experience and purchasing decisions

Smell is closely related to emotions and memories. A pleasant scent can create an emotional connection with the brand and generate a positive customer experience. Studies have shown that customers spend more time in shops that smell good and are more likely to return in the future.

In addition, scents can influence customers’ purchasing decisions. For example, a study conducted in a clothing shop showed that sales of certain garments increased significantly when a floral fragrance was sprayed in the corresponding area. Customers associated the fragrance with the idea of freshness and quality, which led them to buy more items.

 

Advantages of using professional air fresheners in your business

The use of professional air fresheners in your shop offers a number of significant advantages. Some of these include:

  • Improving customer experience:A pleasant scent creates a welcoming and pleasant atmosphere, which increases customer satisfaction and their positive perception of the business.
  • Competence differentiation: Using a distinctive scent can help your business stand out from the competition and make it easy for customers to remember you.
  • Increased sales: A pleasant atmosphere can motivate customers to spend more time in your shop, which increases the likelihood that they will make a purchase.
  • Customer loyalty: A captivating scent can create an emotional connection with the brand and generate loyal customers who return again and again.
  • Branding generation: Careful choice of fragrance can help reinforce your brand identity and convey the values of your business.

We are different from the rest. Do you know why?

We manufacture our own equipment for the aromatization of spaces.

We control them remotely and at all times.

We do installations worldwide.

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F.A.Q.S

  • What is the best scent for your business?

    Scenting a coffee shop is not the same as scenting a clothing shop. Each business requires a specific corporate scent that matches its characteristics as well as its brand values. For example, natural scents such as lavender or citrus scents are used for clinics, nursing homes and hospitals, as they convey cleanliness and hygiene. Woody scents are more commonly used in men's clothing shops, shoe shops and wine shops. Coffee, chocolate, cinnamon or biscuit scents are used to enhance the value of products in coffee and confectionery shops. However, every business can scent its space with a fragrance designed exclusively for it.

  • What air freshener do they use in shopping centres?

    Surely, when you enter a shopping centre you will have noticed that it has a very particular fragrance. The aim is none other than to give a personality of its own to all the shops and premises that make it up. It has been proven that air fresheners for shopping centres are capable of generating emotions in consumers, in such a way that they invite them to stay inside for longer periods of time. Shopping centres use fragrances with hints of vanilla, cinnamon, white tea, etc. But, most often, each shopping centre has a unique and exclusive scent.

  • What do shops use for flavouring?

    Shops use personalised air fresheners in different formats (nebulisers, candles, essential oils, etc.) to scent their spaces. Scent Marketing is one of the most widely used strategies in businesses and companies, whose objective is to make a difference with respect to their most direct competition. To do this, they use aromas that match the personality and characteristics of their brand, in order to remain in the memory of their customers for longer. One of the keys to choosing the right fragrance is to opt for an odotype that fits the profile of the target public.

Some of our clients are already scenting their spaces

It’s time to take the plunge, to create your own essence for your brand, to be memorable with all five senses. These are some of the clients who have already trusted in our comprehensive service.

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