- ¿Por qué usar ambientadores profesionales en tu negocio?
It is a mistake to scent your company or business without having studied the characteristics of the chosen fragrance. Corporate fragrances are exclusive and must represent the values of the brand, thus reinforcing its image. For this reason, it is important to use professional air fresheners in your business. Only in this way will you be able to effectively attract your customers with a unique and differentiating scent. Did you know that a good scent is able to increase impulse buying by up to 38%? Once you have chosen the fragrance that best suits your point of sale, you will need a professional air freshener through which you can scent the space without overloading it. Remember that not just any scent will do. Scents are capable of creating different moods. It is not the same to scent, for example, a gymnasium where dynamic aromas are required, as it is to scent a hotel where the aim is to relax the guests.
- How many types of air fresheners are there?
Scent Marketing is a strategy that allows us to improve sales through aromas. It has been proven that through smell it is possible to appeal to the emotions of customers, so that our brand or product remains in their memory and is recognised by them. However, for this tool to be effective, professional air fresheners designed for each type of business and space are needed. An air freshener for a small business is not the same as for a large establishment. In this sense, there are several types of air fresheners. Scented candles, Mikado air fresheners, essential oils are perfect to scent small or medium-sized businesses. There are also textile air fresheners for clothes shops, hotels or gyms, for example. However, large areas need air-conditioning scenting systems or direct diffusion scenting equipment.