- We help you choose your ideal odotype for your company
An odotype is a corporate scent designed exclusively for a brand or product. Its purpose is to stimulate the emotions of consumers, so that they identify that fragrance with the product or brand, so that it lasts longer in their memory. Therefore, it can be said that an odotype is equivalent to an olfactory logo or an aromatic signature. In order to choose a good corporate scent, it is necessary to create a fragrance that distinguishes us from the competition while representing the brand identity. Finally, a correct scenting of the space must be carried out, otherwise we could create a negative effect on customers.
- How to scent a large space?
The key is to find a scenting system that can deliver the chosen fragrance on a regular basis and at low cost. To do this, it is best to install a diffusion system that can be programmed at times when the company is most active. In this respect, there are various types of air fresheners for large spaces. For example, air freshening via a ventilation system, the use of which ensures high air quality for visitors. Another way of scenting this kind of large spaces is direct diffusion scenting equipment.
- What is scent marketing for a company?
Scent Marketing is the use of corporate scents, with the aim of creating emotional bonds with customers. To do this, olfactory notes are created that represent the personality, values and concept of the company or brand. It has been proven that Scent Marketing is a powerful tool both for attracting and retaining customers and for increasing the productivity and creativity of employees. Pleasant smells reach our mind creating pleasant experiences that are able to establish a differentiating value with respect to the competition.
