- What is a corporate scent?
What does your brand smell like? Corporate scents are a powerful marketing tool for businesses in any sector. A company's corporate identity goes far beyond its colours, logo or typography. More and more businesses are opting for a corporate scent that differentiates them from their competitors. Especially because these scents appeal directly to the emotions of consumers, making the brand much more easily recognisable within its market. A well-chosen corporate fragrance imprints personality and added value to the business, remaining for much longer in the memory of its customers.
- What are the best scents to scent the office?
Offices are workspaces where Scent Marketing is also applied. Working in a space with a pleasant scent enhances creativity, improves mood and promotes concentration. But what scent can we use in an office? The most commonly used fragrances are eucalyptus, sandalwood, lemon, bergamot or cypress. All of them are scents that transmit cleanliness and clear the mind, while favouring a productive and stress-free environment.
